34.84° N · 82.40° W · Upstate South Carolina

Money moves fast. Structure decides what stays.

Planning and financial design for business owners and families who want every dollar to do more than one job.

On the name
rif·fle
/ˈrif-əl/  noun
  1. A stretch of river where fast water breaks over stone.
  2. Ridges across the floor of a sluice box where gold settles and stays as water rushes over it.

Your income is the current. A strategy is the riffle.

Most of what you earn passes straight through. We design the ridges that hold more of it in place, for your business, your family, and the years ahead.

Who we serve

Where are you on the river?

Every stage has its own current. Pick yours.

New family

Someone new depends on you.

Protect them first, then start the long game.

    For families
    Philosophy

    What a good plan gives you.

    Three outcomes. Every plan we design has to deliver all of them.

    Freedom

    Room to step away.

    Income from more than one source, so a job or a client never owns your calendar.

    Security

    Growth with a safety net.

    Save first, protect the downside, and give time the chance to compound.

    Peace

    Calm at the kitchen table.

    Keep learning, so money becomes something your family talks about, not avoids.

    The design principle

    One dollar. Three jobs.

    Most money does one thing. Well-designed money does several at once.

    $1 GrowsNATIONAL &INTERNATIONAL MARKETS ShieldsSTABILITY Stays within reachLIQUIDITY
    The rule of 72

    The math your money already follows.

    Divide 72 by a rate of growth. That's roughly how many years it takes money to double. Slide to see why the rate matters so much.

    12years to double at 6%
    Across a 36-year working life, each dollar becomes about×8

    Arithmetic illustration only. Not a projection, and not a promise of any return.

    Our approach

    Education first. Then a plan.

    Scroll down the river. The first stop is just a conversation.

    1. The headwaters

      Learn

      A free seminar or a 30-minute intro. Plain English, no sales pressure.

      You leave withHow money grows, and what slows it down.
    2. Reading the water

      Listen

      What has to be true for you ten years from now? You do most of the talking.

      You leave withYour goals, in your words.
    3. Charting the river

      Map

      Where your money goes today, what's protected, and what's exposed.

      You leave withA one-page snapshot.
    4. Setting the riffles

      Design

      A wholistic approach to your needs & dreams, written down.

      You leave withA plan you understand, line by line.
    5. Collecting the gold

      Grow

      Yearly check-ins and ongoing education. When life changes, the plan does too.

      You leave withA plan that keeps up with you.

    How each step works

    Cody Reynolds, PhD
    Cody Reynolds, PhD · Founder
    The founder

    From the lab to the kitchen table.

    Cody spent fourteen years helping scientists and founders turn ideas into companies. He kept seeing the same thing: brilliant people with no financial structure underneath them.

    Riffle Strategies is where that work led. Same discipline, pointed at the families and business owners who need it most.

    Read Cody's story
    Questions

    Simple answers.

    All questions
    What does the first conversation cost?
    Nothing. Education and planning is always free.
    Do I need a lot of money to start?
    No. Many people start with a plan, not a large balance.
    Do you work with my CPA?
    Yes, we add value to your existing team and work with them to get you the best results.

    Free. Monthly. Open to everyone.

    An evening of plain-English financial education in the Upstate.

    About the seminars
    Start here

    Start with one conversation.

    Thirty minutes. Your situation, mapped. No pressure.